Tr-Built Re-Brand and Animated Video

Beacon is the largest publicly traded distributor of roofing materials and complementary building products in the United States and Canada. My team was tasked with re-branding, internally, and externally marketing the Tri-Built brand to showcase their extensive catalogs, competitive prices, and dependable performance while also creating cohesion between Tri-Built and the entirety of the Beacon brand and family.

I managed this project through the initial brainstorming and storyboarding processes through copywriting, animation, and delivery to the client. I also handled client expectations, budget, and coordinated voiceover actors so the client could choose the best one for their brand.